7 May 2009

CUMBA student-led CSR Conference 2009
Introducing CSR as a Competitive Edge for Companies to Create Sustainable Impact



CUMBA student-led CSR Conference 2009 was held successfully yesterday at the Hong Kong Convention and Exhibition Centre, Wan Chai, Hong Kong.

With the theme for this year being “Creating Sustainable Impact – CSR as a Competitive Edge”, the Conference covered 7 timely and important topics, including CSR in times of Financial Tsunami, Responsible Supply Chain, Measuring CSR Activities, NGO & Business Partnership, CSR in SMEs, Carbon Disclosure, and Changing Mindsets – How to Acquire Knowledge to Advocate CSR in Companies and Business Schools. Attendees did not only explore with business professionals and CSR practitioners on how corporate social responsibility could address the current economic downturn through participating in interactive dialogues during the Conference; they also took away with them ideas as to why companies and organizations should stay optimistic about the future from the different panels and workshops.

This year, the Conference committee was honored to have invited Mr. Robert Swan, OBE, renowned polar explorer who is regarded as the one of the world’s top 10 motivational speakers by Time Magazine, as the keynote speaker where he shared his experience about his expedition to the Poles and inspired the audience to take immediate actions against the threats of climate change and global warming.

“This CUMBA student-led CSR Conference 2009 is definitely a great piece of history,” said Robert Swan, OBE. “With students bringing together such a meaningful event and seeing so many business professionals attending, this proves that business and industry are actually listening to young people and therefore it is very important to inspire our pillars of the future and do so in a sustainable manner.”

Other valued guest speakers included representatives from ADM Capital Foundation, Allen & Overy, ASrIA, Booz & Company, Business Environment Council, Carbon Disclosure Project, CLP Holding Limited, Community Business, Credit Suisse, Edelman, Grameen Foundation, Greenlight Planet Inc., HKCSS – HSBC Social Enterprise Business Centre, INFACT Global Partners, Karstadt Quelle Group Purchasing, KMPG, Lloyd’s Register, MTR Corporation Limited, Peter F. Drucker Academy, RepuTex China Pte Limited, Reset (HK) Limited, Responsible Business Strategies, Sea Land Consulting Services Limited, Text 100, UBS and World Wide Fund for Nature Hong Kong.

Brigit Fung, Chairlady of the CUMBA CSR Conference 2009, expressed her appreciation for the support of all partners in making this Conference happen. “While some people might still think that CSR is just a marketing gimmick, we could assure you with the results of our Conference and the participation of over 250 attendees and 120 corporations that an increasing number of companies are putting more emphasis on CSR because they realize the positive impact CSR is making on their businesses and its value in creating a sustainable future for their companies. It is indeed very important for individuals to get involved in CSR and I hope that through this conference attendees will start taking responsibility in contributing and making this world a better place.”

This event was made possible through generous support from the following companies:

Sponsors
Arcandor AG Hong Kong Housing Society
Bank Consortium Trust Company Limited Hysan Development Company Limited
Bright China Group KPMG
Crown Worldwide Group KVS Group Limited
Dell Inc. OKIA
Ernst & Young The Coca Cola Company
Hang Seng Bank

Media Partners
Hong Kong Economic Journal Radio Television Hong Kong
Kowloon Motor Bus Company Limited The Standard
Psyche-mag Yahoo!

Supporting Partners
ASrIA Community Business
Bamboos Professional Nursing Services CorporateRegister.com
Business Environment Council Hewlett-Packard
Business for Social Responsibility Peter F. Drucker Academy
CSR Asia Trade & Industry Department, HKSAR Government

About CUMBA CSR Conference 2009

Held for its third year, CUMBA student-led CSR Conference 2009 is an annual event to create awareness on the latest CSR issues corporations and non-governmental organizations are facing; recognize successful implementation and integration of CSR in their corporate culture; and promote the growing importance of CSR in classrooms as well as the real business world across the region. Our theme for this year was “Creating Sustainable Impact – CSR as a Competitive Edge”.

For more information about the Conference, please visit http://cumbacsr.baf.cuhk.edu.hk.

Robert Swan, OBE giving his keynote speech
Robert Swan, OBE giving his keynote speech

(From Left) Tisha Law, Conference Media & Marketing Rep; Prof. Michael J. Ferguson, Director of CUMBA Programmes; Robert Swan, OBE; Diana Tsui, Director of Corporate Social Responsibility, KMPG; Brigit Fung, Conference Chairlady
(From Left) Tisha Law, Conference Media & Marketing Rep; Prof. Michael J. Ferguson, Director of CUMBA Programmes; Robert Swan, OBE; Diana Tsui, Director of Corporate Social Responsibility, KMPG; Brigit Fung, Conference Chairlady

CUMBA CSR Conference 2009 core team group photo
CUMBA CSR Conference 2009 core team group photo