About Us

Our Mission

To ensure that the University’s core values, aspirations, mission, vision and accomplishments are communicated to the community, through the media events and hospitality services.

To promote clear communication of the University’s goals and strategic plans within the organization.

Our Work
  • Corporate communications
  • Hospitality and community-relations
  • Marketing and promotion
  • University publications
  • Issues management
Our Teams

The 4 functional teams of our office:

  • Issue and crisis management
  • Media publicity (press conferences, interviews, press releases)
  • Media enquiries
  • Media engagement
  • Media arrangement
  • News monitoring
  • Database management of CUHK faculty experts
  • Promotion and publicity (social media, print and online channels) 
  • Corporate identity and marketing campaign management 
  • Promotional tools e.g. brochures, map and corporate souvenir 
  • Corporate and promotional video production and management 
  • CPRO website management 
  • Photo archives 
  • Charity and community services 
  • Newsroom content
  • Institutional publications (e.g., CUHK Newsletter, Bulletin, Calendar)
  • In-depth interviews with students, staff, university officers, and alumni
  • Feature writing
  • Copywriting
  • Translation
  • Editing, sub-editing, proofreading
  • CUHK Website development, management
  • Server management
  • Database management
  • Graphic design (websites, social media, publications)
  • Venue decoration (booth, stage backdrop)
  • Photography
  • Online photo archives management
Our Contact


G03, University Administration Building,
The Chinese University of Hong Kong, Shatin, New Territories, Hong Kong
(852) 3943-8899