CUHK
News Centre

The Chinese University of Hong Kong (CUHK) has approved the appointment of Ms Agnes Tsang as Associate Vice-President (Communications and Public Relations) for a term of three years. She will assume the position on 27 August 2025.

Overseeing the Office of Communications and Public Relations, Ms Tsang will provide leadership for the University’s long-term communication strategy, strategic events management, community relations and brand-building functions. She will support the senior management in cultivating, building, and nurturing relationships with internal and external stakeholders and partners to advance, enhance and protect the reputation, status and profound societal impact of CUHK.

Ms Tsang said: “It is my honour to return to CUHK to serve in a capacity that supports the University’s communications and public relations efforts. With CUHK’s rising academic and student excellence, there are many great stories to be told to share our positive impact and build closer connections with the community. I hope my cross-sector experiences will add value to enhancing CUHK’s very well-established brand and I look forward to strengthening the University’s communication endeavours locally, nationally and internationally.”

Ms Tsang, formerly the Head of External Affairs at Rosewood Hotel Group and Chow Tai Fook Jewellery Group, has a wealth of tri-sector experience in media, government, international NGOs and companies. She was previously the Hong Kong Director of an international communications advisory firm contracted for a Hong Kong SAR Government branding project, the Government Relations and Public Affairs Director of an international business chamber, and a Senior Researcher at the Central Policy Unit of the Hong Kong SAR Government. Ms Tsang also served in NGOs including WWF Hong Kong and Mother’s Choice in strategic communications and policy advocacy after her previous roles at international risk consultancies, the Legislative Council, Hong Kong Standard, and Reuters.

Ms Tsang received a Bachelor’s degree in Social Science, majoring in Government and Public Administration and minoring in Law, from The Chinese University of Hong Kong, and a Master’s degree in Education from the University of Hong Kong.