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Xianchi DAI
Faculty of Business Administration
Department of Marketing
Title
Associate Professor
Tel
3943 8613
Email
Xianchi@baf.msmail.cuhk.edu.hk
Spoken Language
, English, Putonghua
Area of Expertise
Behavioral Aspects of Decision Making, Behavioral Economics, Consumer Behavior
Mandy HU
Faculty of Business Administration
Department of Marketing
Title
Associate Professor / Director, Centre for Consumer Insights
Tel
3943 5908
Email
mandyhu@baf.cuhk.edu.hk
Spoken Language
, English, Putonghua
Area of Expertise
Word of Mouth, Social Network, Digital Marketing, eCommerce, TMT, Auto and FinTech industries
Rosette LEUNG
Faculty of Business Administration
Department of Marketing
Title
Lecturer
Tel
3943 9614
Email
rosetteleung@cuhk.edu.hk
Spoken Language
, English, Cantonese, Putonghua
Area of Expertise
Brand Management, Marketing Communication, Strategic Marketing
Chenxi LIAO
Faculty of Business Administration
Department of Marketing
Title
Associate Professor
Tel
3943 7806
Email
chenxiliao@cuhk.edu.hk
Spoken Language
, English, Putonghua
Area of Expertise
Channel Coordination, Digital Marketing, Opinion Leader Marketing
