“Conversations with Communicators” Talk 2021 - Maintaining Trust in a Hostile Context
4 September 2021 (Saturday)
6:00 – 7:30pm
LT5, UG/F, Lee Shau Kee Building, The Chinese University of Hong Kong
Adrian Warr – CEO Hong Kong & Taiwan, & Market Growth, Thailand, Edelman
Adrian Warr leads Edelman’s Hong Kong, Taiwan and Thailand offices. He is a communications consultant whose work in New York, London and Hong Kong with some of the world’s best consultancies has given him experience in corporate, crisis, branding, marcomms, employee engagement, public affairs and digital marketing.
Adrian has been lucky enough to work with amazing people whose names he will happily drop at the first opportunity, including the leaders of companies like HSBC, Cathay and Mars as well as individuals such as Kofi Annan, Cherie Blair and Princess Christina of Spain.
Adrian is on the board of The Hong Kong International Literary Festival. He is also a Co-Chair and a founding member of The Male Allies.
In the past two years, businesses and brands have come under unprecedented challenges – economic uncertainty, geopolitical issues, global pandemic and government change instability. According to Edelman Trust Barometer, Hong Kong has experienced a 2-year freefall in Trust since 2019 with no trusted institutions (business, media, government, and NGO). Trust has never been put to the test more than it has this year. Can Trust be restored? What are the opportunities for brands?
Organized by School of Journalism and Communication, CUHK