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Xianchi DAI
Faculty of Business Administration
Department of Marketing
Title
Associate Professor
Tel
3943 8613
Email
Xianchi@baf.msmail.cuhk.edu.hk
Spoken Language
, English, Putonghua
Area of Expertise
Behavioral Aspects of Decision Making, Behavioral Economics, Consumer Behavior
Mandy HU
Faculty of Business Administration
Department of Marketing
Title
Associate Professor / Director, Centre for Consumer Insights
Tel
3943 5908
Email
mandyhu@baf.cuhk.edu.hk
Spoken Language
, English, Putonghua
Area of Expertise
Word of Mouth, Social Network, Digital Marketing, eCommerce, TMT, Auto and FinTech industries
Howard LAM
Faculty of Business Administration
Department of Marketing
Title
Associate Professor of Practice in Marketing / Director, EMBA Programme
Tel
3943 9320
Email
lampongyuen@cuhk.edu.hk
Spoken Language
, Cantonese, English, Putonghua
Area of Expertise
Branding Strategy, New Product Launch, Data Mining/Text Mining
Chenxi LIAO
Faculty of Business Administration
Department of Marketing
Title
Assistant Professor
Tel
3943 7806
Email
chenxiliao@cuhk.edu.hk
Spoken Language
, English, Putonghua
Area of Expertise
Channel Coordination, Digital Marketing, Opinion Leader Marketing
Lisa WAN
Faculty of Business Administration
Department of Marketing
Title
Associate Professor / Director, Center for Hospitality and Real Estate Research
Tel
3943 8624
Email
lisawan@baf.cuhk.edu.hk
Spoken Language
, Cantonese, English, Putonghua
Area of Expertise
Tourism, Service Marketing
