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Communication Seminar Series – Comparative research in strategic communication over a decade: Insights from the Asia-Pacific, European, and Latin-America Communication Monitor by Prof. Ansgar Zerfass

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Communication Seminar Series - Comparative research in strategic communication over a decade: Insights from the Asia-Pacific, European, and Latin-America Communication Monitor by Prof. Ansgar Zerfass

日期:

2017年10月25日

時間:

下午4时15分至下午5时30分

地點:

中文大学新亚书院人文馆313室

講者:

Ansgar Zerfass, Professor and Chair in Strategic Communication, Institute of Communication and Media Studies,University of Leipzig

查詢:

manlokchan@cuhk.edu.hk / Tel: 39437701 (Miss Mandy Chan)

講座摘要:

Strategic communication by corporations and other organizations is an expanding field of practice globally. Cross-country and comparative research, however, is rare and difficult to conduct. Professor Zerfass will report about the Global Communication Monitor study series across more than 80 countries in Asia-Pacific, Europe and Latin America. More than 5,000 professionals are surveyed in each wave of the (bi-)annual surveys, providing rare insights into the profession and its development. Behind-the-scenes insights into the project setup, partners, research frameworks, and success factors are shared. Moreover, a first preview into still unpublished results of the latest study in Greater China and Asia-Pacific will be discussed.