活动

2015年9月30日

7:00pm-8:30pm

香港中文大学康本国际学术园LT3

Mr. Lo Sheung Yan Mayan, Chairman of APAC Creative Council, J. Walter Thompson Asia Pacific

Mayan has come a long way, joining China’s advertising industry in 1996 with JWT, eventually becoming its Chairman of Asia Pacific Creative Council in 2013. Along the way he helped JWT garner many prestigious regional and global advertising awards. JWT Asia Pacific was named “Network Agency of the Year” by AdFest in 2008. JWT Asia Pacific repeated this feat when it was named “Network Agency of the Year” by both Media Spikes and AdFest in 2009. JWT Shanghai, meanwhile, was named “Agency of the Year” in 2009 by Adfest, and “Agency of the Year” by Campaign Asia in 2011. Mayan made history time and again, producing many firsts in China’s advertising industry, from winning China’s first gold Clio, to helping lead China to its very first Grand Prix at Cannes in 2011. In 2012, he made history once again, becoming the first Chinese jury head of Cannes’ Outdoor Advertising Awards 2012. Mayan continues to support the industry by serving as a juror at regional awards like Longxi Chinese Advertising Awards, Spikes Asia and Adfest, and international shows like Clio, Cannes and ADC.

Registration link: http://www.com.cuhk.edu.hk/cwc

com@cuhk.edu.hk

Mayan will share with us how the rise of big data, digital and social media is changing the way we think and the influence it has on advertising creativity.