活动

Professional Workshop Series: Scent Marketing – What Does Your Brand Smell Like?

分享
列印
日期:

2015年2月4日

時間:

6:30pm – 7:30pm Registration7:30pm – 9:30pm Workshop(Part I: TalkPart II: Scent Design Project: a guided simulation to create the fragrance for the CUHK Business School)

地點:

The Collab香港湾仔轩尼诗道303号协成行湾仔中心24楼

講者:

Mr. Paolo NalinManaging Director, Hydroemission Corporation Pte Ltd.

查詢:

3943 1918 (陈小姐) / 3943 4293 (邝小姐); alumni_baf@cuhk.edu.hk

講座摘要:

Using a scent to sell an idea is nothing new. But how do you select a fragrance to promote your brand and how can it benefit your business? In other words, how can you use Scent Marketing to create an emotional connection with your brand in the consumer’s mind?

In this workshop, Mr. Paolo Nalin, Managing Director of the Singapore-based Hydroemission, will share with us his valuable insights on Scent Marketing, focusing on:

1. The concepts behind Scent Marketing and their application, involving different levels of Scent, across various industries
2. Customisation and the technologies involved in Scent Marketing
3. Practical issues in Scent Marketing for retailers

Participants are also invited to share and discuss personal and business experiences. Sign up now to start thinking about how you’d like the success of your business to smell!

備註:

Organised by: Alumni and Corporate Affairs Office, CUHK Business School

Participants: CUHK Business School Alumni and Students

Registration Fee: HK$100* (with light refreshments)
* The participation fee will be directed to the CUHK Business School Development Fund in support of the Business School’s sustainable development.
Alternatively, participants can opt for a full rebate by sending a request to alumni_baf@cuhk.edu.hk within 7 working days of their completion of the workshop.

For further details, please refer to http://alumni.bschool.cuhk.edu.hk/events/upcomingevents.aspx?udt_428_param_detail=12466