{"id":238872,"date":"2026-08-20T17:00:04","date_gmt":"2026-08-20T09:00:04","guid":{"rendered":"https:\/\/www.cpr.cuhk.edu.hk\/en\/?post_type=event&#038;p=238872"},"modified":"2026-08-20T17:00:04","modified_gmt":"2026-08-20T09:00:04","slug":"conversations-with-communicators-talk-series-2026-brand-building-revive-the-past-to-imagine-the-future","status":"publish","type":"event","link":"https:\/\/www.cpr.cuhk.edu.hk\/en\/event\/conversations-with-communicators-talk-series-2026-brand-building-revive-the-past-to-imagine-the-future\/","title":{"rendered":"\u201cConversations with Communicators\u201d Talk Series 2026 \u2013 Brand Building: Revive the Past to Imagine the Future"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","tags":[],"event_category":[170],"event_participants":[27,28,142,29],"class_list":["post-238872","event","type-event","status-publish","hentry","event_category-seminar","event_participants-staff","event_participants-students","event_participants-alumni","event_participants-public"],"acf":{"title_alt":"\u201cConversations with Communicators\u201d Talk Series 2026 \u2013 Brand Building: Revive the Past to Imagine the Future","event_date":"20260905","event_end_date":null,"custom_date":"","event_time":"<p>4:30 pm \u2013 6:00 pm<\/p>","photos":[{"photo":238871,"caption":""}],"venue":"<p>LT1, G\/F, Yasumoto International Academic Park (YIA), The Chinese University of Hong Kong<\/p>","speaker_name":"<p>Grace Chao<\/p>\r\n<p>Director of Communications and Culture, Chanel North Asia<\/p>","speaker":"<p>Grace Chao is a senior executive at Chanel who spearheaded the maison\u2019s brand-building strategy in Chinese Mainland for over two decades. Now based in Hong Kong, she oversees North Asia\u2019s brand narrative, integrated communications, and arts and culture programmes. She has brought together media buying, social channels, and strategic public relations into a cohesive approach that deepens brand equity, while ensuring Chanel\u2019s foundational legacy continues to strengthen cultural resonance and modernity. Her leadership sets regional benchmarks for modern luxury communications and cultural narrative.<\/p>","admission":"<p>https:\/\/cloud.itsc.cuhk.edu.hk\/webform\/view.php?id=13738084\u00a0<\/p>","enquiry":"<p>3943-1974<\/p>","details":"<p>Language: Mandarin (Presentation materials in English)<\/p>","intro":"<p>Drawing on over two decades of experience in Chinese Mainland and her recent two years of regional role, Grace Chao will share insights into the evolution of brand building and communications. The talk will explore how heritage, culture, and modernity intersect, and what it means to revive the past while imagining the future in today\u2019s landscape.<\/p>","remarks":"","contact_information":{"contact_person":"Ingrid Tse","contact_number":"39438705","contact_email":"ingridtse@cuhk.edu.hk","department":"School of Journalism and Communication"},"content_migrated":false,"original_id":0,"photos_original":null,"original_contact_id":""},"publishpress_future_action":{"enabled":true,"date":"2027-08-20 05:53:47","action":"change-status","newStatus":"private","terms":[],"taxonomy":"post_tag","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.cpr.cuhk.edu.hk\/en\/wp-json\/wp\/v2\/event\/238872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cpr.cuhk.edu.hk\/en\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.cpr.cuhk.edu.hk\/en\/wp-json\/wp\/v2\/types\/event"}],"version-history":[{"count":1,"href":"https:\/\/www.cpr.cuhk.edu.hk\/en\/wp-json\/wp\/v2\/event\/238872\/revisions"}],"predecessor-version":[{"id":238875,"href":"https:\/\/www.cpr.cuhk.edu.hk\/en\/wp-json\/wp\/v2\/event\/238872\/revisions\/238875"}],"wp:attachment":[{"href":"https:\/\/www.cpr.cuhk.edu.hk\/en\/wp-json\/wp\/v2\/media?parent=238872"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cpr.cuhk.edu.hk\/en\/wp-json\/wp\/v2\/tags?post=238872"},{"taxonomy":"event_category","embeddable":true,"href":"https:\/\/www.cpr.cuhk.edu.hk\/en\/wp-json\/wp\/v2\/event_category?post=238872"},{"taxonomy":"event_participants","embeddable":true,"href":"https:\/\/www.cpr.cuhk.edu.hk\/en\/wp-json\/wp\/v2\/event_participants?post=238872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}