Events
“Conversations with Communicators” Talk Series 2026 – Brand Building: Revive the Past to Imagine the Future
5 Sep 2026
4:30 pm – 6:00 pm
LT1, G/F, Yasumoto International Academic Park (YIA), The Chinese University of Hong Kong
Grace Chao
Director of Communications and Culture, Chanel North Asia
Grace Chao is a senior executive at Chanel who spearheaded the maison’s brand-building strategy in Chinese Mainland for over two decades. Now based in Hong Kong, she oversees North Asia’s brand narrative, integrated communications, and arts and culture programmes. She has brought together media buying, social channels, and strategic public relations into a cohesive approach that deepens brand equity, while ensuring Chanel’s foundational legacy continues to strengthen cultural resonance and modernity. Her leadership sets regional benchmarks for modern luxury communications and cultural narrative.
3943-1974
Language: Mandarin (Presentation materials in English)
Drawing on over two decades of experience in Chinese Mainland and her recent two years of regional role, Grace Chao will share insights into the evolution of brand building and communications. The talk will explore how heritage, culture, and modernity intersect, and what it means to revive the past while imagining the future in today’s landscape.
