Events

Communication Seminar Series – Dislike: Hate, “Loathing”, and Media Audiences

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Communication Seminar Series - Dislike: Hate, “Loathing”, and Media Audiences

Date:

23 Aug 2019

Time:

10:00am – 11:30am

Venue:

Room 313, Humanities Building, New Asia College, CUHK

Speaker(s):

Dr. Jonathan Gray, Professor, Media and Cultural Studies, University of Wisconsin, Madison

Enquiries:

daisycheng@cuhk.edu.hk / Tel: 39438709 (Dr. Daisy Cheng)

Synopsis of Lecture:

Over the last three decades, fan studies has grown into a thriving sub-field of media studies, telling us a great deal about what it means to like a text. But too little has been said, conversely, about what it means to dislike a text, allowing Pierre Bourdieu’s canonical explanation – that to dislike is to be a snob – the status of The Answer. This talk, though, will report on qualitative audience work that listened to angry voices, especially from marginalized communities, and will examine the thoughtful, impassioned commentary these voices offered on media culture and its absences and omissions. What, the talk therefore considers, is to be gained by approaching media audiences, texts, and culture from the angles of dislike, alienation, and failure rather than privileging engagement and assuming success.