Events
Aesthetics and Economies: Marketing Models and Management of Cultural Industries
Date:
27 Nov 2017
Time:
9:30am – 12:15pm
Venue:
Rm 208 Lee Shau Kee Building, CUHK
Speaker(s):
Professor Tain-Dow LEE
Biography of Speaker:
Chair Professor, College of Creative Media, Kun Shan University Founder of Media Technology and Creative Industry Research Centre, Taiwan
Admission:
Free admission
Enquiries:
Mr.Leung 94432128
Synopsis of Lecture:
Different approaches can be taken to categorize cultural industry businesses. Three basic models are identified according to the way of marketing. This talk applies aesthetic and economic principles to discussing cultural industries. Cases in the U.S., Japan, Italy, South Korea and U.K. will exemplify distinctive marketing principles and management strategies (including commodification of space) for each type.
